As part of the strategy to further expand its global business activities, Automobili Lamborghini S.p.A. will found a branch in China. Following a recent decision by the Board of Management, the Italian luxury sportscar manufacturer will establish Automobili Lamborghini China in the country´s capital city Beijing and will start operations at the beginning of 2009. Lamborghini´s rise to become one of the most successful and profitable super sportscar manufacturers is the result of a clear dual strategy. First, the creation of an incomparable new, broad and attractive product portfolio. Second and equally important, the ongoing expansion of brand representation to ensure substantial presence in all major markets of the world.

More...