Audi is blazing new trails in corporate publishing: the first issue of the new Audi Magazine appeared on November 14. The Ingolstadt-based company is engaging top-flight teams for both the illustrations and the copy in the new publication. The new Audi Magazine will focus closely on the brand – while relying on high visual and journalistic quality. “Our goals are ambitious: we want to keep setting the standard in the auto industry with our customer magazine”, said Lothar Korn, Head of Marketing Communications at AUDI AG. Anyone leafing through the new Audi magazine will be caught up in it: by the dynamic photo series, where the product metamorphoses into portraits in bold collages. By elaborate styling and design productions, in which the automobile is viewed through an artistic lens. The accompanying stories are just as captivating, written by renowned journalists.

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